Given two books of equal breadth and quality, why does one stagnate in sales and the other soar and become a bestseller. That's the question that book activist and author Catherine McKenzie is trying to answer. She has recently set up a Facebook group to determine if it is possible that the efforts of a bunch of bloggers, book reviews, and readers can turn a selected book into a bestseller.
As I was thinking about what makes one book a bestseller and another not a bestseller, the phrase "tipping point" came to mind. Malcolm Gladwell's debut book The Tipping Point has been waiting to be read for far too long. I have also added it to my summer reads and perhaps it will help me with some insights into this bestseller quandry.
As an aside, Mr. Gladwell is from Elmira, Ontario, which is a short ten kilometre drive from where I live.