I'm getting on my not so little soap box .
What is it with grocery stores. They know you have to keep coming back for food; you can't live without it, yet they seem to go out of their way to make it the least tolerable experience possible. I spend over $8000.00 a year there, but am treated as though I am only buying a penny candy. I expect to be cheerfully acknowledged and my patronage appreciated. As the consumer we are continually told that our buying dollar has power, but I feel as though I am being sneered at by the big grocery stores.
Why are they continually re-organizing their stores. First, they discontinue good brand names and replace them with inferior store brands. Arg, I can never find anything and it takes me ages to shop for the next few weeks after every re-design. Oh sure, some great marketing person decided that by re-arranging, the shoppers would really have to look for the products that they want and that in the process they would spy other products on the shelf that they didn't know they wanted to purchase and that they would then spend more money. Ha, I walk out in disgust with even less.
Why are the soup flavours not stocked in alphabetical order. Again, they want us, the shopper, to have to look at many different varieties before finding the one we want with the expectation that we'll pick out a few extra. I don't know how many times I have walked away shaking my head with no soup in my cart. And I'm not the only one, I have spoken with others in front of the soup display who have done the same thing.
If you are lucky enough to find the spot where your wanted grocery item is supposed to be shelved, there's a fair chance that it's not even in stock. How can this be. The major local chain here build a massive warehouse a short distance away yet many of my usual items are rarely to be found on the shelf. They admit they have supply chain problems, but that the warehouse will fix that. It's been four years at least since it was built, why are these problems still happening.
The checkout. This is the final chance to make a great impression on the shopper, yet it has been a 'fail' far too often. One trip I bought a mere 8 or 9 items. When I looked at my receipt at home, over half of them had been charged incorrectly. I had to make a trip back to store to get a large refund. Being disgusted I went online to the customer survey. Surprise, surprise, the survey had not one question about the checkout experience. Remember, that's the part where I give the store tons of money. I called the follow-up number, of course they were gone for the day and invited me to call back. What, it was only 4:30 pm.
The absolute final insult to the shopper is having to put money into the lock on the shopping cart to release it from all the other carts. Did the store forget that I spend over $8000.00 a year at their shop. They don't trust me with their shopping cart. What, am I going to steal it. No, I just want to buy food. I don't tend to repeat shop at stores that insult me by requiring me to remember to carry coins to release a cart. I will use the little hand basket and buy only a few light items and then I will choose to shop somewhere else that respects me.
It's my choice where I shop, and if a store doesn't respect me and my $8000.00 shopping budget, then I'm not going to share it with them.
Now don't get me started on stores that have an online division that charge you an extra service charge for shopping online. Needless to say I no longer shop with that store and they have lost a regular customer of 25 years.
Weekend Cooking which is hosted by Beth Fish Reads.